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This web page has the following on the web site, "Mullagh Farm is a state-of-the-art horse boarding and riding facility located off Highway 65 between Roberts and New Richmond, Wisconsin." We saw that the web site also said " Newly renovated facilities offering first class horse care." It also said " A safe and healthy environment for all breeds and disciplines. A relaxing and comfortable atmosphere for riders of all levels. , New Richmond WI 54017. Website questions and comments please contact the Webmaster." The header had all breeds as the highest ranking optimized keyword. It is followed by all temperaments, boarding, and equine which isn't as ranked as highly as all breeds. The next words mullaghfarm.com uses is full service. horse was included and might not be viewed by web crawlers.